The AMP task turns four-years this thirty days and contains become a presence that is common the web browsing experience since its belated February 2016 launch. Over that point, AMP happens to be at the mercy of buzz, hope, misconception and misrepresentation that is even outright. A cursory internet search will arrive numerous articles on AMP with too many saying equivalent misconceptions in regards to the task and its particular technology.
The essential pervasive misconception is AMP is definitely a project that is exclusively google. The confusion is understandable since Bing spearheaded the task. But, since its beginnings, AMP – originally called Accelerated Mobile Pages, thus the acronym – had been an open-source development task led by Bing as well as other teams and people. In reality, Twitter had been the main earliest phases of AMP. From the inception AMP ended up being available supply and unbranded.
Since a year ago, AMP has relocated to a governance that is new with control handed to your OpenJS foundation to simply help make sure the project’s self-reliance. Up to now, AMP has over 1,000 contributors with 78% originating from organizations Twitter that is including, Yahoo, Bing, and e-bay. Help for AMP is growing together with the importance of a faster, less swollen internet experience. In addition to bold nature of this task itself continues to be as legitimate today since it was at 2016.
Nevertheless, fables about AMP persist.
MYTH: AMP is just when it comes to web that is mobile. One indicator this really isn’t true may be the project isn’t any longer en en en titled Accelerated Mobile Pages, it really is merely AMP. The technology works as framework across device kinds such as for example mobile, tablet and desktop, however it had been built to be mobile-friendly where bandwidth, connectivity and equipment dilemmas are far more keenly experienced than regarding the desktop.