To raised know how competing apps place on their own in this multidimensional, competitive dating app landscape, we undertook a text analysis of a big human anatomy of user-generated reviews. We identified the six most significant subjects mentioned in user reviews, representing this product measurements that most impress users both adversely and absolutely. Each topic is represented as a cluster of related keywords, and a relative dimension score is assigned to each app based on the frequency of the keywords in the reviews in the figure вЂњDating App User Scores by Dimension.
These numbers imagine individual scoring across six proportions for Tinder and three legacy apps: eHarmony, Matchcom, and OkCupid.
Our analysis of software usersвЂ™ reviews confirms the necessity of TinderвЂ™s enjoyable consumer experience вЂ” and demonstrates exactly exactly just how defectively it executes within the technology measurement. Once the figure shows, TinderвЂ™s users described their knowledge about the application utilizing terms linked to вЂњfunвЂќ significantly more than twice (2.5 times) normally as contending dating applications. Statements like вЂњThe application is fantastic and super entertaining, however it is incredibly glitchy as of this stageвЂќ are extremely typical in Tinder reviews but particularly missing from reviews of previous incumbents.